Free Seat Filler Tickets! What About Me?

Have You Heard About Free Seat Filler Tickets?

By: Lu, OTL City Guides & Seat Fillers

Were you searching for “free seat filler tickets” when you found this blog? Well done! Few entertainment enthusiasts in the UK and US are aware that they can get free show tickets.

Seat filling is generally associated with award shows, and there’s even a movie devoted to the concept called The Seat Filler. Some people are aware of free seat filler tickets in entertainment hotspots such as Los Angeles, Las Vegas, and New York. Over the past seven years, OTL (aka On the List) has introduced a new local seat filler concept to the USA and UK.

Shows, events, and activities in the community can fill seats locally. To gain new patrons, you do not have to be a massive Broadway or West End theatre. It is important for small venues, such as comedy clubs or small theatres, to have full houses. We solve this problem by creating an innovative membership club that benefits both parties.

Complimentary Seats Are Available for What Types of Events?

The top three locations where free seat filler tickets are most commonly given out are theatres and comedy clubs. Yet, OTL has also partnered with an incredible number of marketers and event promoters who have generously provided free tickets and admission to a wide variety of entertainment and activities.

It’s important to keep in mind that there is no definitive answer as to what you will be able to attend if you decide to be a seat filler. Compared to awards shows, local shows have a distinctly different way of filling seats.


There’s a date for filling award show seats. Whether it’s the Academy Awards, Grammys, Emmys, BAFTAs, or another star-studded event, it’s a planned event.

It’s impossible to predict what local seat fillers will do. When needed, the premise provides confidential assistance to shows, events, activities, and services. Because of this, OTL partners have the freedom and privacy to extend invitations to fill seats whenever it makes sense.

I think that’s what makes the local seat filler concept fun. There may not be anything posted in the member’s area one day. And then, all of a sudden, you’re surprised by pairs of free seat filler tickets for a hot ticket that everyone else is paying 20, 50, or even 100 a pop.

OTL Seat Fillers and City Guides optin

Historically, What Types of Free Seats Have Been Offered

Over 2,000 opportunities were available in the US and UK in the past five years, including plays, musicals, comedy shows, sports, music, festivals, virtual events, burlesque, movies, dance, museums, conferences, classes, escape rooms, ballet, lectures, and book signings.

usher at the theatre, filling seats

What Are the Benefits of Having Seat Fillers at Events and Shows?

The idea of giving away free tickets for a show or free admission to a festival, museum, escape room, or another activity may not seem like the best business move. However, this is actually an effective marketing tactic.

As an alternative to traditional public-facing advertising, I call this concept private marketing. OTL’s partners benefit from private marketing far beyond filling seats.

Privately extending invitations to seat fillers can introduce shows, events, activities, and services to new patrons. The marketing is clear and direct. It is possible to collect email addresses of seat fillers for future marketing purposes. A subsequent increase in revenue is also an advantage.

Non-Ticket Revenue

Take a look at it. Why wouldn’t you buy popcorn and drinks if you had free movie tickets? At the theatre, don’t you order a cocktail at intermission, buy a t-shirt, or pay for parking?

Free pairs of seat filler tickets are a huge benefit to OTL members, leaving them more to spend money on food, beverages, or merchandise.

tickets, free tickets, tickets for guests, comp tickets, seat filler tickets

Treat Your Guests to Comps

Did you catch a mention of free pairs of free tickets for seat fillers?

It was purposeful, as local seat fillers not only receive free admission to all kinds of fun things to do, but their low membership dues cover a choice of seat filling for two or four. Yes, you could give a seat fillers gift (which is awesome, by the way!), but you have anywhere from one to three comps per event.

Sharing the love is always a feel-good!

free seat filler tickets, otl seat filler tickets, otl seat fillers receive free tickets, free seat filler tickets through OTL

Free Seat Filler Tickets for You, Too!

So, here’s how to get free seat filler tickets, and it doesn’t matter if you live in Atlanta, Chicago, San Francisco, London, England, or another metro area in the US. There are occasional seat filler tickets are available if you want them.

Simply join the club to see what pops up and to reserve tickets to things you’re interested in.

Free Seat Filler Tickets Upon Arrival

You have access to a private member’s area as an OTL seat filler member. Check out the current listings and make a reservation if you wish to attend something near you.

  1. Check out the current listings in the member area (and keep an eye out for show alerts)
  2. When you make a reservation, you’re on the will-call list
  3. Pick up your tickets at the venue when you arrive
  4. No coupons to print or fees to pay – you’re on the comp list and your party is seated together

It’s like you and your guests are on a highly entertaining secret seat filling mission together!

When you’re ready to get started, take a look at OTL’s membership options. You’ll be the latest comp ticket VIP in less than five minutes.